On January 10, 2025, with the theme of "Culture helps the planet set sail", the Material Planet 2025 will come to a successful end in warm applause and laughter. This annual meeting is not only a gathering of review and gratitude, but also a journey of unity and outlook.

       At the beginning of the annual meeting, we reviewed the brilliant achievements of the year 2024, and through the solemn oath of gratitude, the company's mission of "better human life" and the vision of "becoming an excellent platform, ecological and international material application enterprise" were rooted in everyone's hearts. From the cultural upgrade in 2024 to the outstanding achievements of the various teams, people feel the struggle and persistence of the material planet family.

       Subsequently, Mr. Ding Kai, General manager of Booer Applied Materials, and Mr. Tao Feng, general manager of Booer Germany, shared the harvest and experience of the past year on stage, and also made an in-depth outlook on the future development.

Mr. Ding Kai, general manager of Booer Applied Materials, said: Summarizing the past achievements and experience is to move towards higher goals and development in the future. Reflection and summary is not only an important process for enterprises to move forward, but also the source of continuous innovation and self-breakthrough.

"There is only one moat in the world, and that is that we are constantly innovating and constantly creating long-term value like crazy," he said. He pointed out that only through continuous technological breakthroughs and value creation can we always maintain a leading position in the fierce market competition. This relentless pursuit of innovation is the fundamental driving force for Booer to base itself on the industry and serve the world.

With "Think like a farmer" as a metaphor, it vividly expresses the core attitude of the enterprise. The farmer's way of thinking is to work hard, patiently, and look forward to the harvest with a long-term view. Similarly, Booer has always adhered to the work attitude of solid advancement and continuously promoted the development of enterprises with a steady pace. This pragmatic spirit is also an important cornerstone for Booer to cope with market challenges and achieve continuous progress.

In addition, he pointed out that who you travel with is more important than where you go. Borun always adheres to working hand in hand with like-minded customers, partners and teams to face challenges and create value together. This close cooperation relationship is an important guarantee for Booer to continue to move forward in the process of globalization.

Borun will continue to be deeply engaged in the field of new materials for thermal runaway safety. He stressed that this area is the company's core advantage and an important direction to explore more breakthroughs in the future. Through in-depth research and innovation in technology, Booer strives to bring new solutions and value growth points to the development of the industry.

Mr. Tao Feng, general manager of the overseas branch (Bao Run Germany), made a comprehensive summary of the current development of Bao Run Germany in his speech. The city where the company is located, as an important industrial center in Europe, has a unique location advantage and a deep industrial base. This geographical and resource advantage provides a broad space for the development of Booer Germany, and also lays a solid foundation for the company to further explore the European market.

Mr. Tao Feng said that Borun Germany will persist in deepening the localization operation strategy to better integrate into the local market environment. The company will actively establish a closer cooperative relationship with local enterprises, not only through the sharing of technology and resources to create a win-win situation, but also through in-depth market work, to further enhance the brand influence of Booer in the European market.

At the same time, the research and development and application of high-end materials will be the key development direction of Booer Germany. He pointed out that the continuous innovation of technology is the key to the company to maintain its leading edge, and to promote the breakthrough research and development of high-end materials, not only can enhance the value of products, but also provide customers with more high-quality solutions, further consolidating the company's technological leadership.

The annual meeting set up the "Long-term Service Award" and "Cultural Star" awards to pay tribute to those outstanding employees who have worked hard and stuck to their original intentions. The winners of the 15 and 10 year Long Service awards used their own stories to explain their love and commitment to the company, highlighting the deep culture of the company.

Mr. Zhu Jiawei, General manager of Overseas Branch (Japan), gave a comprehensive review of JCH's growth history in his speech. He said that from the initial "introduction" to today's "going out", JCH has achieved a strategic transformation from the domestic market to the international stage, and JCH has gradually grown into an important bridgehead for the company's overseas expansion. This is not only an important milestone of the company's global layout, but also marks the continuous progress and breakthrough of the company on the road of internationalization.

Mr. Zhu Jiawei mentioned that the past year was full of challenges for JCH. In the process of exploring the international market, the team has withstood pressure from many aspects, including market competition, policy environment and cultural differences. However, with innovative marketing strategies and continuous efforts, JCH has made breakthroughs in several areas. These achievements not only enhance the company's international market position, but also lay a solid foundation for future globalization.

Mr. Zhu stressed that JCH will further strengthen its ties with local customers and partners. He noted that building a deep foundation of trust with customers and maintaining long-term mutually beneficial relationships with partners are key to expanding the global reach of the brand. At the same time, the company will also combine the characteristics of the local market, optimize the business model, and promote the brand and service closer to the local needs.

Mr. Zhu Jiawei said that JCH's goal is not only to expand the market, but also to pass on the value concept of JCH brand to global customers through excellent products and services. In the future, the company will continue to explore new growth opportunities while consolidating the existing market, and strive to push the brand's international influence to a higher level.

       文化之星获奖者的故事更是深刻诠释了公司“热爱、温度、担当、创新、正直、自省”的价值观，他们是团队的精神引领者，更是推动公司发展的中坚力量。庄重的颁奖仪式和获奖者的深情分享让现场气氛达到高潮。

Mr. Yan Liang, founder of Material Planet, said in his annual speech: In the past year, under the guidance of corporate culture 2.0, we have adhered to the life goals higher than the mundane and the business philosophy of Kazuo Inamori, and improved the behavior through the change of ideas, promoting the company to the development of both material and spiritual harvest. In terms of management, we introduce a professional consulting team to focus on goal setting, performance management and ability improvement, optimize the business model, achieve data-based fine management, and provide a solid guarantee for the realization of the annual target. At the same time, with love as the primary core value, inspire employees to find fun in work and achieve personal growth. Looking forward to the future, the Material Planet smart Park has become a new starting point for our dream to set off, carrying our strategic goals of platform, ecology and internationalization, bringing together top resources and multi-party cooperation to create an innovation park integrating intelligent laboratory, smart factory, business incubation center and other functions, and building a future blueprint for enterprises and employees to create, share and win-win.

A special "dialogue with the chairman" session was set up at the scene, and everyone actively asked questions on topics such as the future development of the company, confusion in work and personal growth. The chairman not only listened carefully to everyone's voice, but also shared the company's future plans and expectations for employees.

When the party entered the dinner section, the atmosphere reached a new climax. At the beginning of the dinner, Mr. Ding Kai, general manager of Booer Applied Materials, opened with a classic song and sent New Year wishes to the employees with his song, which won warm applause. Afterward, the leaders raised their glasses to celebrate the achievements of the past year with all employees.

In addition, the dinner also set up a number of rounds of lottery links, rich prizes triggered bursts of cheers and expectations, the scene is permeated with a strong festive atmosphere. The fun games interspersed among them also added a lot of highlights to the dinner, and the staff actively participated in the frequent interaction and laughter, fully demonstrating the vitality and good atmosphere of the team. This dinner is not only a celebration, but also an important moment to deepen the cohesion of the team.

The 2025 Annual Conference is not only a summary and celebration, but also a vision for the future. Employees express solidarity with songs, firm faith with vows, and love with laughter. In the laughter of the dinner party, the journey of 2025 has also quietly set sail. Materials Planet will continue to practice the mission of "better life for human beings", with the help of culture, hand in hand with all employees, and constantly open up new horizons in the interstellar voyage.

Let us look forward to 2025, culture help, the planet set sail!